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James Wade and three more of MODUS’ star players have hailed the role of sponsors The Money Shop, after a successful start to 2012.

Wade, Simon Whitlock, Raymond van Barneveld and Paul Nicholson are all enjoying the support of UK’s number one instant cash provider, and have all spoken of their gratitude and pride in sporting the company’s logo.

The players have been repaying their sponsor for putting faith in them by proudly showing off the logo, as well as making personal appearances at various branches around the country.

Whitlock has enjoyed a particularly strong few months, having already qualified for the semi-finals of the McCoy’s Premier League. ‘The Wizard’ highlighted the importance of the partnership.

He said: “Sponsorship is such a massive thing for darts players. When I hit the top a couple of years ago, I was struggling for sponsorship, so to have such a well known brand like The Money Shop onside is absolutely fantastic.

“I hope my performances are repaying their support and I am pleased that I will be showing them off on my shirt in the Premier League semi-finals.”

Wade and van Barneveld are both still in strong contention to reach the Premier League Play-offs and the pair both paid tribute to their sponsors, ahead of their crucial showdown on Thursday.

“The Money Shop has been brilliant,” said van Barneveld, who appeared at the Birmingham Store last week. “I am pleased to give something back when I visit them and meet their staff and also with my performances on TV.”

Photo: Lawerence Lustig/PDC

Wade added: “It will be a tough match next Thursday. Both Raymond and I are desperate for a place in the semis, not just for ourselves but everyone who supports us. Our sponsors put a huge amount of faith in us, and we want to do well for them too.”

Nicholson reached the final of the World Cup of Darts, when he and Whitlock represented Australia earlier this year. ‘The Asset’ is hoping that was just the start of a good year ahead in major tournaments.

“I really want to win a TV tournament this year,” said Nicholson, who is appearing at the Metrocentre store, Gateshead on Wednesday.

“Simon and I were so close in the World Cup but it wasn’t to be. But I’m getting closer and the brilliant backing from The Money Shop can only help me move forward. They believe in me as much as I believe in myself and I can’t thank them enough.”

By Chris Murphy